Special Audience Marketing, Inc. — Marketing and Public Awareness Project

Project Goal
Develop a broad marketing approach for the Texas Council for Developmental Disabilities (TCDD) and its grant projects. Expand interest in the Council and its activities and to increase statewide support and understanding of issues faced by persons with developmental disabilities (DD) and their families.

Project Summary
The project proposed to develop a broad marketing approach for TCDD and its grant projects with the goal of increasing the public’s interest in the Council and its activities. The project also aimed to increase statewide support and understanding of issues faced by individuals with DD and their families. Through marketing and public awareness efforts, the project hoped to increase public awareness about employment, community living and housing, education, and systems coordination, as well as the work of TCDD and its projects.